When Fiat Kesler Automobile (FCA) strategically developed their premium brand in Maserati, they made mistakes.
The FAA had issued 10,000 casualties in the US this year. This is 16% less than the first 10 months of 2017.
China, the world's largest company, the world's largest market, new WLTP ecosystem, and others have fallen. So, in 2018, Maserati sold 26,400 units. Former Director of FCA Sergio Markoni.
In June, the FCA target was reduced to 50,000, but Maserati actually did not. Similarly, the company will sell 24,000 cars in the October-December period to make these figures available.
It is one third of the Maserati in the last quarter of 2016. It is therefore obvious that the aim of the Maserati is not to achieve that.
Lack of new models is the biggest brand's problem, but it is the location of the main market.
The new director of the FCA, Mike Menley, believes that Maserat is misleading as "brand for the people", another mistake, Maserati and Alfa Romeo merged into the same roof.