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Most of the purchases bought online – BBC News

Returning an item that is newly purchased is easier than ever. In fact, the merchants have the right to guarantee that right, but what about customers who change almost everything as a rule?

Call "Buyer of Wardrobe" Buying back the purchases and properties In recent years, there is a rising customer profile and some businesses have problems with problems.

Harriot Gordon is adding that profile.

A 28-year-old Human Resources Consultant in London, United Kingdom, agrees that he is also paying half of what he is buying online.

Usually it spends 500 USD per monthBut it's refundable in articles that were spent on $ 250.

Wearing could not fit as well as anything in color or fabric photography, because he was eager to buy the product on the Internet.

"You see the models wearing stunning things," he explains They are the same when they try.

Delivery home return on most stores you buy is helpful for this process.

Check and Reject

While working in a central and commercial area of ​​London, Harieth Gordon says it's easy to buy. Online Avoid the cure and stress of physical stores.

A 41-year-old woman is similar to that of Hester Gringle Seven dresses for a wedding On the website AsusOne of the most popular online fashion stores in the world

Hester Grainger
According to Hester Grenner, almost all things he has purchased.

I knew if I knew, I could live only one, but I wanted to make sure it was right.

That was not a case. If you need newx jobs, Ask for five pairs, and then select one.

It costs approximately $ 480, US $ 510 and $ 510 for the overall costume. But the amount he still spends is not $ 90 or higher in US dollars.

"Within a month, I spend hundreds of dollars from different store, but almost 80 per cent," he told BBC.

Houster, founder of a club on a platform Online For your mothers, your purchase habits say It must be done with his inner self.

It can be taller than 1.5 meters tall, it is difficult to know whether or not it will be, often requiring three sizes of the same object.

Women with shopping bags
Some studies make our hearts faster when we buy.


Buyers like Harriet and Hester are not unusual.

The study, according to a recent study by multinational credit card issuers Barclay Card. This was done by analyzing half of the debit and credit transactions in Britain over the past two years.

In case of clothing and footwear stores, half of the users are refunded.

Social networksThis trend helps to improveApproximately 10% of those who accept a confession confess Selfie Instagram or FaceBook post a new article, then returns the purchase.

Jeff Batati, professor of psychology at Edge Hill University, England, says he is surprised that the income is still high.

His own research proves Our pulsars are faster When we buy that fact, we will show it until we take the items, but it will disappear quickly, or we regret the money or the fact that we do not wear that clothing. So we return it, he explains.

"The most exciting part of the entire process is happening next," he told BBC.

Hester Grainger
Hester said it was more difficult to buy clothes online.

This habit will encourage an increase in online shopping "No guilt or shame" The specialist says it needs to be given several explanations.

In addition, large Friday, including Black Friday and Cyber ​​Monday, it prompts you to call it "Panning shopping"These are more closely tied to the next solution of the buyer.

A problem with stores

Delivery not only costs, but also packaging and cleaning. They are a waste of time.

If an item is unavailable, it may be getting back. Some stores avoid being asked more than they expect to sell.

Another problem Fashion speed cycle. If the item is back in time, it will not sell the store at its original price when it comes to sale.

This helps some merchants Increase the price. According to Barclaydark, it performs more than one third of them in the United Kingdom.

The Amazon Store
Amazon has some problems with "wardbrap shopper".

Stores that try on all prices to ensure sales are sold to help customers refund items without extra service expenses. Sometimes, even if they offer the option "Try before paying".

Many people use this system.

But some businesses struggle with it. Internet giant Amazon, For example, it started Block users who drop too many things.

"Everyone wants to use Amazon, and sometimes people misuse our service for a long time," said one company spokeswoman The Wall Street Journal.

Other companies follow his example.

Learn customers

However, the Wiki brochure, the director of data and innovation in ebound returns, is a software for handling returns, and the usual returns are bad customers.

Brock says that a small amount buyer earns more income, but the group includes both the worst and worst consumers.

"Repaying the value of per-customer to the buyers by giving the buyers a refund, He does not understand the behavior of his clients"He says BBC.

Wiki brokes
According to the Wiki brochure, often their customers are not bad customers.

There are data that the buyer will offer more orders from time to time, and lower returns according to an order.

Providing good clothes on the Internet and more accurate measurement is one that helps reduce the number of returns for stores.

Companies like Unicolo or ASSOS are already there Instructions based on previous purchases Information about the weight and height of the client.

Another marketing is personal marketing. For example, if a customer continues in the pant and puts the shoes back, get the first one from ads.

The Wiki broke says stores need to work urgently as the stores grow.

Bears, such as Hestor, do not intend to change their behavior. "I am sorry for the merchants, who are part of the problem because they offer free and cheap cost. They should be adjusted to size"He explains.

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